Coca-Cola is poured into a glass for a photograph in New York, Thursday, Aug. 23, 2007. Roberto Goizueta, the late legendary Coca-Cola Co. Chief Executive Officer, peddled the eponymous soda in Asia and Eastern Europe, driving a 38-fold share price increase. Now, current CEO Neville Isdell, a Goizueta protégé who took over three years ago, is aiming to revive the shares -without being able to rely entirely on the power of Coke. Photographer: Daniel Acker/Bloomberg News.